MV Agusta Archives - ADV Pulse

KTM Sells Majority Stake Back To MV Agusta

Jamie Elvidge — Mon, 03 Feb 2025 19:14:52 +0000

Iconic Italian brand MV Agusta has announced its official return to independence after an end-of-January deal resulted in a plan for KTM’s 50.1 percent majority stake to be sold back to its previous owner, the Sardarov family-owned Art of Mobility S.A. Although the detailed terms of the agreement have not been disclosed, Pierer Mobility AG […]

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MV Agusta Clears the Air On Its Future and Independence From KTM

Jamie Elvidge — Sat, 14 Dec 2024 20:07:12 +0000

MV Agusta has issued a statement addressing recent speculation, much of which has been laced with misinformation about the iconic Italian brand’s future, including an unconfirmed forecast that beleaguered KTM AG, which holds a controlling 50.1% stake in MV, has already decided to divest its stake amidst its own financial spiral and insolvency proceedings. The […]

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MV Agusta Enduro Veloce: Triple-Powered ADV With Italian Flair

Rob Dabney — Tue, 10 Dec 2024 22:22:00 +0000

For decades, the MV Agusta brand has been associated with ultra-exclusive, premium motorcycles infused with seductive Italian styling. Known primarily for its sport-oriented bikes, the Varese-based manufacturer has decided to throw their hat into the adventure arena with the limited-edition Orioli LXP, followed by the slightly less premium Enduro Veloce variant. Back in 2021, MV Agusta […]

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Here’s What KTM AG Has In Store For EICMA 2024

ADV Pulse Staff — Thu, 18 Jul 2024 20:17:55 +0000

Since its inaugural edition in 1914, EICMA has garnered the attention of thousands of foreign exhibitors, attendees, and worldwide media, for it is the top exhibitions where motorcycle manufacturers from around the world present their concepts and forthcoming models. This year will mark the event’s 110th anniversary, and even though we are a fair bit away […]

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MV Agusta Debuts ‘Enduro Veloce’ Triple-Powered Adventure Bike

ADV Pulse Staff — Fri, 05 Apr 2024 18:24:33 +0000

MV Agusta continues its journey in the adventure segment with the debut of the brand-new Enduro Veloce. The fresh machine is based on the limited-edition LXP Orioli that was launched recently, and is the first model unveiled since KTM AG took over majority control of the Italian manufacturer. Like the more-premium LXP Orioli, MV Agusta […]

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KTM Takes Majority Control Of MV Agusta

ADV Pulse Staff — Tue, 19 Mar 2024 20:24:08 +0000

Pierer Mobility AG, KTM’s parent company, continues its expansion spree by taking over yet another brand. In an investor’s report, the Austrian group announced it has acquired a 50.1 percent stake of MV Agusta, officially gaining majority control over the storied Italian motorcycle brand. The strategic moves that culminated in this acquisition have been playing […]

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MV Agusta Debuts The LXP Orioli Adventure Bike At EICMA 2023

ADV Pulse Staff — Tue, 07 Nov 2023 19:13:37 +0000

Two years after MV Agusta pulled the covers off their Lucky Explorer 9.5 concept, the Italian brand has finally debuted their first adventure bike in its final form at EICMA 2023. The production motorcycle will adopt the new name LXP Orioli in a tribute to racing legend Edi Orioli, who inspired the development of the […]

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Production Halted On MV Agusta Lucky Strike 5.5 Adventure Bike

Jamie Elvidge — Thu, 14 Sep 2023 18:44:06 +0000

Lately it’s been a case of good news/bad news with Italian manufacturer MV Agusta. It was certainly a good news day back in 2021 when we first learned iconic Italian manufacturer MV Agusta intended to enter the adventure bike market as it showed off two Lucky Explorer prototypes, a 5.5 and 9.5, at that year’s […]

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KTM Prepared to Scrap MV Agusta’s Lucky Explorer ADV Bikes?

Jamie Elvidge — Mon, 22 May 2023 18:02:33 +0000

Just when you think Austria’s mega manufacturer Pierer Mobility Group is going to keep KTMizing brands it acquires — as we’ve seen with its restructuring of Husqvarna and GasGas — it appears the forces running the KTM-faced conglomerate realize there can, indeed, be too much of a good thing. The case in point being Pierer’s […]

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KTM Parent Company To Handle CFMoto Distribution In Europe

Jamie Elvidge — Fri, 18 Nov 2022 18:21:33 +0000

Not only is KTM’s parent company Pierer Mobility in the business of producing some of the world’s most sought after motorcycles, it appears it’s working just as hard to infuse the global ecosystem with as many of its brands and affiliated brands as possible, announcing it will take over distribution of 11 CFMoto models in […]

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